WhatsApp is no longer just for chatting. With over 93% of Nigerian internet users on WhatsApp, it’s one of the most powerful tools for growing your business.
1. Use WhatsApp Business App
Set up an official business profile, include your address, product catalog, and auto-reply messages.
2. Create a Broadcast List
Send updates or promotions to hundreds of customers at once—without creating a group.
3. Leverage WhatsApp Status
Treat your status like a free advert board. Post behind-the-scenes, new arrivals, tips, and offers daily.
4. Integrate with Facebook Ads
Run ads that allow customers to “click to WhatsApp” and start a conversation instantly.
5. Offer Customer Support
Resolve issues, answer questions, and build trust—all through WhatsApp.
Conclusion
If you’re not using WhatsApp to grow your online business, you’re leaving money on the table. Start today—it’s free, easy, and extremely effective in Nigeria.